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Baqhus Digital Strategy

WE INVEST
WE ADVISE
WE MONETIZE

WHAT WE DO

We are consultants and investors who specialize in marketplace strategy and monetization. 

We help private equity firms assess potential acquisitions and manage portfolio assets.

We also work direct with PropTech, classified and marketplace operators around the world.

UK Classifieds Monetization
SERVICES

SERVICE

STRATEGY

We offer practical guidance to drive revenue, content, clients and value. 

We've worked in frontier, emerging and advanced markets; and have assisted both market leaders and challenger brands at different stages of their evolution.

PRODUCT

We can help assess your product market-fit, competitiveness, ranking algorithm logic, pricing, packaging, dashboards & roadmap.

We've played a leading role in the conceptualization, launch & integration of products that have reshoped & won markets.

SALES & OPERATIONS

We can help examine and align sales processes, systems, client life cycle and territory management strategies, KPI metrics, and cross-departmental efficiencies to improve client acquisition, spend, retention, and margin.  

PROJECTS

PROJECTS

SCOPE: Commercial Deep Dive  

MARKET: UK (main), Italy, France (onsite & remote)

SECTOR: Classic Car Online Classifieds & Auction Marketplace  

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SCOPE: Take Private  

MARKET: Confidential. (remote) 

SECTOR: Real Estate Online Classifieds

VALUE: US$1B est.  

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SCOPE: Commercial Deep Dive (onsite & remote)   

MARKET: Switzerland (main), France, Spain, Italy. 

SECTOR: PropTech, SaaS, AVM, Portal, Tech Enabled RE Broker 

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PROJECT: Booksy 

SCOPE: Portfolio Co. Commercial Review (remote)

MARKET: Poland, US, Spain, Brazil. 

SECTOR: Beauty & Health. B2B App & Vendor Marketplace.

SCOPE: Commercial Deep Dive (onsite & remote)  

MARKET: UAE, Dubai (HQ) 

SECTOR: Real Estate Online Classifieds Marketplace & SaaS    

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PROJECT: Confidential 

SCOPE: Commercial Pre- Due Diligence 

MARKET: Confidential

SECTOR: Classifieds; Real Estate, Auto & General. 

VALUE: $2B USD+   

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PROJECT: TBA Auctions (remote)  

SCOPE: Commercial Due Diligence

MARKET: North Western Europe. Amsterdam (HQ)

SECTOR: B2B Online Auction Marketplace   

RESULT: Successful acquisition & co-investment. 

PROJECT: Adevinta Australia (GumTree AutoTrader, CarsGuide)  

SCOPE:  Commercial Due Diligence

MARKET: Australia (remote).

SECTOR: Auto & General Classifieds.

VALUE: <$200M AUD  

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PROJECT: Confidential

SCOPE: Commercial Pre-Due Diligence

MARKET: Europe (remote)

SECTOR: Real Est. Classifieds Marketplace & Vert. integration.

VALUE: Unknown EUR500M+

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PROJECT: Confidential

SCOPE:  Commercial Due Diligence

MARKET: North Central Europe (remote)

SECTOR: Real Estate, Auto Classifieds & Vertical Integration

VALUE: EUR200-300M

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SCOPE:  Commercial Deep Dive

MARKET: Istanbul, Türkiye (onsite & remote)

SECTOR: Real Estate Classifieds Marketplace

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THE ADVISOR
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THE ADVISOR

Lukman was born in Beirut but grew up in Sydney. He holds a BA from the University of Sydney & spent his early career in sales & marketing within property & finance. 

Lukman joined the REA Group (ASX: REA) in 2005 before moving to Dubai in 2008 to set up a digital marketing agency.

Lukman began working with Property Finder in 2010 as a consultant before joining FT as Commercial Director. He became Group CCO in 2014. During his 9yr tenure he oversaw 35x revenue growth & was a key driver in the company's evolution from a 15 person scrappy startup to the regions dominant PropTech & real estate classifieds publisher valued at US$500M.. Property Finder has continued to scale & Lukman remains a shareholder & advisor. 

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  • LinkedIn

Lukman founded BAQHUS in 2019 & now operates between Sydney, Dubai & Europe, advising & investing in growth stage, scale-up & mature marketplace businesses.

PORTFOLIO

PORTFOLIO

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Sunrise over Sydney

*Access a broad network of tech talent, advisors & investors. 

*Reduced rates for longer engagements with pre-agreed deliverables.

*Excellent references available upon request.

*Talk to us

Free first consultation.

CONTACT
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CONTACT

Thank you for your email. We'll be in touch soon!

(c) Copyright BAQHUS 2023

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